Umbro 5-a-Side:
The Game Never Stops
Social + Digital Films •TV
Umbro launched the “Vs Collection,” small-sided gear in Manchester and São Paulo colorways for global markets. We partnered with artist Todd James (Crank Yankers) to create an animated series celebrating the English-Brazilian culture clash — because wherever you are, the game never stops.
We recorded players in Manchester and São Paulo talking small-sided culture, such as rituals and 5-a-side vs futsal, then turned their audio into animated characters and episodes that ran across football TV, social, and web.
We announced Umbro’s sponsorship of Falcao – the best futsol player you’ve never heard of – with social films showing off his tricks, while the Manchester kids gave Mystery Science Theater-style commentary.
