Holiday is Nordstrom Rack’s biggest season, and a huge opportunity to grow its social audience. To help launch a more ownable voice, we partnered with Tefi Pessoa, the Internet’s Big Sister, to make holiday shopping less stressful.

Built around “The R.A.C.K. Method,” the campaign turned the spiral of finding the perfect gift into fast-moving social content packed with Tefi’s signature commentary, real talk and style takes. The goal: make Rack feel less retailer and more friend sending-you-links-at-11:47 pm, saying “wait this is actually perfect.”lt on their senses.