State Farm NBA:
Here to help life go right

TV Commercials

State Farm wanted to promote home + auto to an NBA audience. We created a broadcast campaign pairing the league’s best players with Hollywood’s most destructive skunks—proving their agents have your back when things go wrong.

Given a “Yin & Yang” brief, we flipped it for basketball: game situations going right, while CP3’s home and car go disturbingly wrong.